Welcome to Student-Centric Marketing
My name is Dr. Michael Pepe, Assistant Professor of Marketing at Siena College, my alma mater. I have instructed marketing full-time for three years after spending 19 years as a marketing professional, mainly in the retailing industry. My passion and devotion to my students and the field of marketing has resulted in a very rewarding experience as an instructor at Siena College.
My teaching interests pertain to marketing strategy, retailing, marketing metrics, and international marketing. An integral component of my teaching methodology is application of all concepts presented to students that were developed during 19 years of professional marketing experience.
My research has been published in areas involving branding, organizational commitment, point of sale data analysis, and customer lifetime value. Journal publications include The Journal of Product and Brand Management, Journal of Marketing Management, Journal of Business Case Studies, Journal of Marketing Development and Competitiveness, and the Journal of Business and Economics Research. I have been a member of the American Marketing Association for numerous years and am currently the co-advisor for the Siena student chapter.
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This is the personal website of Dr. Michael Pepe, Assistant Professor of Marketing, and is not affiliated with Siena College.